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Selling Your Home In 2025? Here's What Buyers Want (And How To Deliver)

(May 01, 2025 )

Thinking about listing your home in 2025? If so, you're smart to start planning ahead. With housing inventory rising in many market segments, today’s sellers need more than just a “for sale” sign to stand out.1

The good news? You can still make a strong impression and command top dollar—if you know what today’s buyers are really looking for.

We’ve outlined five of the top homebuyer priorities in 2025, along with a clear action plan to help you position your property for success. Whether you're weeks or months away from listing, these insights will help you attract serious offers and maximize your return.

BUYER PRIORITY #1: Move-In-Ready Condition

Buyers want homes that are ready to enjoy from day one. A recent survey found that 64% of Canadians would prefer to buy a renovated property.2 Homes that feel fresh and well-maintained are far more likely to attract competitive offers.

Seller Action Plan:

● Refresh your interior.

This might include painting rooms in neutral, contemporary colours and swapping outdated fixtures for more modern alternatives. We may also recommend that you take down heavy drapery or dated blinds to brighten your space and clean or replace flooring to create a clean and cohesive look.

● Fix anything that’s broken.

If something isn’t working quite right, repair it now. Provide maintenance records, if you have them, and consider a pre-listing inspection to identify potential issues early—helping avoid delays or negotiations later.3 We can advise you on the best course of action given your circumstances and your home’s condition.

● Strategically enhance your kitchen.

A modern kitchen is a major selling point for many buyers. According to the Canadian Home Builders’ Association, buyers rank a kitchen island and hardwood/wood-look kitchen flooring among their top 10 most-desired features.4 We can help you decide if an investment in your kitchen is worthwhile.

Our team can help you identify and prioritize strategic improvements that will maximize your home's appeal and market value. Contact us for a free evaluation!

BUYER PRIORITY #2: Flexible Closing Timelines

Many of today’s buyers are juggling complicated schedules and circumstances, especially if they need to time the sale of their current home with the purchase of their new one. If you are able to offer a flexible closing timeline, it can deliver an advantage.

Seller Action Plan:

● Define your ideal timeline and explore your level of flexibility.

We can discuss your goals and expectations for a closing timeline and consider how much flexibility you might be able to offer buyers. This will depend on your specific circumstances, but additional leeway can be helpful.

● Make a plan to get out of your home quickly, if needed.

Some buyers need to move out of their current home quickly or relocate by a certain date to start school or a new job. Therefore, they may require an accelerated closing timeline. These buyers will be particularly interested in finding sellers who are willing and able to accommodate a fast closing.

● Leverage your real estate agent’s negotiation expertise.

Closing dates can be tricky to navigate. As experienced professionals, we can help you work through the details to arrive at a mutually beneficial arrangement for you and the buyer.

Trying to figure out a plan for your move? Schedule a free consultation to discuss your specific selling timeline and explore flexible closing options.

BUYER PRIORITY #3: Curb Appeal

A well-maintained and visually appealing exterior, often referred to as “curb appeal,” is essential for generating interest and bringing buyers in the door. According to a 2020 study by the Journal of Real Estate Finance, curb appeal can account for as much as 7% of a home’s sale price.5

Seller Action Plan:

● Maintain an immaculate exterior.

Ensure your landscaping is well maintained while it’s on the market, with your lawn mowed, hedges trimmed, and flower beds weed-free. If this isn’t your strong suit, invest in a professional service. When it comes to your home itself, a welcoming entrance with a clean, freshly painted front door and updated hardware can make a big difference.

● Address visible exterior elements.

Inspect and touch up any peeling or faded paint on the siding or trim, and repair or replace any damaged siding or roofing. Check that your walkways and driveway are in good condition and that your outdoor lighting is sufficient and in working order.

● Keep things clean.

Thoroughly power wash the siding, walkways, driveway, and any other exterior surfaces to remove dirt, grime, and mildew. Clean all windows and screens, both inside and out, to maximize natural light and improve the overall appearance of your home.

We’re happy to offer specific recommendations to enhance your property's curb appeal and to refer you to landscapers, painters, and other professionals for help.

BUYER PRIORITY #4: Functional Spaces

Today's buyers often prioritize properties that offer flexibility and function to meet their evolving needs, ranging from entertaining to storage space to convenient parking.

Seller Action Plan:

● Showcase outdoor spaces.

According to a recent survey, 81% of Canadians consider a backyard to be either “important” or “very important” when choosing a home.2 Be sure to highlight outdoor spaces in your listing and prep and stage them to look their best.

● Highlight finished basements and storage solutions.

Functional living isn’t just about primary spaces—it’s also about smart storage. Showcase your finished basement, walk-in closets, and other storage solutions that help keep the home organized and clutter-free.2,4 This gives buyers a sense of ease and livability.

● Keep parking in mind.

Convenient parking is a top priority for many buyers. A garage is on the list of “must-haves” for many single-family home buyers, while parking garages and access to visitor parking rank high amongst condo purchasers.2,4

Our team can help you stage your home to attract more potential buyers. Reach out for our recommendations!

BUYER PRIORITY #5: Energy Efficiency & Sustainability

With rising utility costs and a focus on environmental responsibility and clean living, buyers are looking for homes with eco-friendly features.4 A few small changes can help you make the most of that desire and draw in conscious buyers.

Seller Action Plan:

● Incorporate and highlight sustainable materials.

Buyers are increasingly drawn to homes that feature eco-conscious design choices. If you’ve used sustainable materials—like bamboo flooring, recycled glass countertops, low-VOC paints, or reclaimed wood accents—make sure to highlight these details. They not only enhance your home’s aesthetic but also signal a thoughtful, environmentally responsible approach to design.

● Install energy-efficient features.

While it isn’t always cost-effective to add these features solely to sell your home, if you plan on making any upgrades to windows, systems, or appliances, keep energy efficiency in mind. You may also want to consider upgrades like a smart thermostat that can both help cut utility bills and show potential buyers that your home is loaded with the latest technology.

● Take steps to reduce energy loss throughout the home.

Simple upgrades like sealing gaps around doors and windows, adding weather stripping, or insulating the attic can significantly improve a home’s energy efficiency. These improvements may seem small, but they can lower utility bills and demonstrate to buyers that the home has been well maintained with long-term savings in mind.

We can help you identify the most impactful energy-efficient upgrades and highlight your home’s sustainable features to attract today’s eco-conscious buyers.

Partnering for Success: Your Strategic Advantage in Today's Market

Successfully selling your home in today’s competitive and ever-evolving market requires more than luck—it demands insight, preparation, and expert strategy. By aligning your listing with the priorities of today’s buyers, you’ll position your property to stand out and sell faster, for top dollar.

Our team is here to guide you every step of the way. From personalized recommendations and trusted vendor referrals to strategic pricing and marketing, we’re committed to helping you achieve a smooth and profitable sale.

Ready to take the next step? Contact us today for a complimentary home value assessment and customized sales plan designed to make your property shine. Let’s work together to turn your real estate goals into reality!

The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.

Sources:

1. Better Dwelling -

https://betterdwelling.com/canadian-real-estate-prices-rise-sales-make-the-sharpest-drop-in-years/

2. Real Estate Magazine -

https://realestatemagazine.ca/what-canadians-really-want-in-their-homes-in-2025-according-to-a-new-survey/

3. Global News -

https://globalnews.ca/news/10502859/home-inspections-cost-condition-housing-market/

4. Canadian Home Builders’ Association -

https://www.chba.ca/home-buyer-preferences/

5. Spruce -

https://www.sprucemagazine.ca/the-real-deal-on-curb-appeal/

Selling Your Home In 2025? Here's What Buyers Want (And How To Deliver)

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